As the old Gandhi quote goes, “first they ignore you, then they laugh at you, then they fight you, then you win”. And the Animal Agriculture Alliance, are most definitely at the fighting stage. In fact, they’ve been fighting those pesky animal rights activists for the past thirty years. This week the Animal Agriculture Alliance Conference spanned over two days with the aim to help those within the industry ‘connect, engage and protect’ and featured many talks and panels on the subject of how to ‘play offense’ against anyone concerned by the welfare of the animals they exploit.
As an organisation that believes “The ideology of the animal rights movement – that animals are not ours to own, enjoy, or use in any way- is a direct assault on farmers and pet owners”, the AAA is working harder than ever before to keep their position of power. If the truth that animal agriculture is one of the leading causes of climate change, ocean dead zones, deforestation, heart disease and cancers becomes common knowledge it will affect their wallets. Even those that campaign for better animal welfare are treated as the enemy, as bigger cages and ‘slower growing’ chickens affects their bottom line.
‘Slower growing’ chickens appeared to be quite a subject of contempt within the conference, with ‘agvocates’ arguing that chickens slaughtered two weeks later than usual would be ‘devastating’ for the environment. What the above infographic does unintentionally reveal however, is how unsustainable raising broiler chickens is in the first place. Apparently, a third of the chickens raised for meat in the US require ‘Approximately eight thousand Olympic-sized swimming pools of water’ and ‘670k tractor trailers filled with feed’ every two weeks. – Which is odd this is brought up as an argument considering animal agriculture affecting the environment is denied by the industry in any other circumstance.
Domino’s spokesman Tim McIntyre also attended the event, speaking in one of the panels as loyal supporter of the industry. Recently, he told Brownfield Ag News:
“We will never tell a farmer how to farm. We will never tell a rancher how to raise his or her animals, what we believe is they’re the experts. They have the most vested interest in raising their livestock. It’s not just a job, we recognize that. It’s a life and we appreciate that—and we’re not afraid to stand up and say it. Over the years, because we have taken the tact of what I’ll call ‘leaning into the punch’—and we’ve taken the punch and sometimes we punch back—we’ve been lucky enough to see that the extremists will go away when they realize that we are not going to cave. The best answer is to be deaf. To not hear them, to not respond, to not give them a platform. The biggest mistake we make is believing that they are reasonable people. We’ve learned they’re not. That’s why they’re called extremists.”
So it looks like Dominos won’t be adding any more vegan options any time soon. Asking for better animal welfare and eating vegan cheese instead of bovine bodily fluids is just far too extreme to them to deal with.
Within the conference, animal charities are treated like terrorists who aim to spread dangerous ideas such as not killing others for money, trying to save the environment and protect our health. Whole members-only sections of their website focus on tackling anyone connected with animal rights and welfare that promote an ‘ideology’ of compassion and map them out like terrorist groups. And with bold lies such as all meat and poultry “lower bad cholesterol”, activists can expect the fight for truth to become a whole lot dirtier in the coming years as the numbers of people who begin to boycott all animal products grows exponentially.
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